Lunches
Saturday
|
12:45 pm
Batten Hives

From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


From 0 to 1 Million+ Followers

From 0 to 1 Million+ Followers: How to Leverage Social Media to Build Your Business in 2023

Taught by Olivia Barnard, a former McKinsey consultant and social media influencer with 1.3 million followers

Social media is the future. There were 50 million content creators in 2020. In 2022, the number jumped to more than 300 million (Adobe). As the creator economy continues to grow, so does the shift away from traditional forms of marketing to social media. In 2022, social media video ad spending grew by 20.1% to $24.35 billion (Hootsuite). Social media is the future; don't get left behind. 


In this lunch and learn, Olivia will share her personal experience growing her online brand to 1.3 million followers across 3 platforms - Instagram, TikTok, and YouTube.

Through social media, you can: 

💼 Generate new leads for your business (real estate, coaching, teaching, medical) and scale it to seven figures 

🍰 Create a side hustle (photography, baking, pottery) that makes multiple six figures

📲 Build a career as a digital marketer for small businesses or Fortune 500 companies

🎤 Establish yourself as a thought leader and receive invitations to speak at conferences 

🏑 Share your hobbies and build an audience of people with similar interests

💋 Become an influencer and get paid to talk about products you love 


The possibilities are endless! 


America/New_York
Mar 25, 2023 12:45 PM
Batten Hives

Speakers

No Speakers are assigned to this panel yet.

Other Sessions

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Specials
Friday
|
6:00 pm
Klarman Hall
New Venture Competition
Annual pitch competition to showcase the diversity of entrepreneurs making a difference on the continent today
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New Venture Competition

As part of the conference, the Africa Business Club will be hosting the New Venture Competition which seeks to showcase the diversity of entrepreneurs making a difference on the continent today.

From the pool of over 380 applications, 10 finalists were  invited to pitch their business in front of over 1,000 attendees and receive feedback from a panel of experienced judges. The competition winner and runner-up, and third place will be awarded cash prizes of $30,000, 15,000, and $10,000, respectively.

America/New_York
Mar 24, 2023 6:00 PM
Klarman Hall
More Info
Breakout 3
Saturday
|
3:45 pm
Aldrich 108
Entrepreneurship through Acquisition
Unlocking Value and Powering African SMEs through Acquisition Entrepreneurship
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Entrepreneurship through Acquisition

Although Entrepreneurship through Acquisition (ETA)— where entrepreneurs search for and acquire small, stable, cash-flow positive businesses with the intention to grow them over time—is becoming more popular, few “search funds” have been established in Africa. Indeed, there has been limited data to support the case for investing in African search funds and the benefits of this novel asset class. Still, ETA remains uniquely positioned to unlock value, find new talent, and accelerate the growth and development of SMEs—particularly family businesses—across the continent. This panel will focus on three key questions: (1) What makes Africa ripe for the growth of search funds? (2) How can the North American search fund model function on the continent? (3) What are the dynamics of operating and growing businesses under this model?

America/New_York
Mar 25, 2023 3:45 PM
Aldrich 108
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Breakout 1
Saturday
|
10:15 am
Aldrich 111
Talent Development
Reimagining the Development of Africa’s Workforce
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Talent Development

There is a lack of focused discourse highlighting innovation in exceptional talent identification and development in Africa. There is an urgent need to harness/unlock the potential of Africa’s demographic dividend by way of its youthful population. This panel will seek to learn from a diverse set of entrepreneurs at the forefront of reimagining how we educate the world’s youngest population. We will explore how for- and non-profit models face incredible opportunities and challenges as they scale across borders on the continent.

America/New_York
Mar 25, 2023 10:15 AM
Aldrich 111
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