The competition is open to all African and Africa-focused entrepreneurs with businesses focused on shaping our future. Entrepreneurs who offer unique and homegrown solutions to local problems and who meet the following eligibility criteria are highly encouraged to apply:

- Early stage startups (for profit or not-for-profit)
- Africa-focused with a majority or all of its operations in Africa
- Fewer than 50 employees
- Fewer than 5 years of operations
- Raised less $1,000,000 in funding to date

The Competition is about assessing the commercial merit and potential viability of each proposed new venture. The judges will evaluate its potential for economic success and the likelihood of achieving that success based upon the team's plan, experience, and the validation of key assumptions and a clear and convincing presentation of the following:
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- Product/Service (what it is; why distinctive)
- Team (relevance to problem/breadth/depth of skills; ability to execute)
- Opportunity (timing, market size/need, ability to penetrate, strong value proposition and business model)
- Context (favorable regulatory/tax/political and industry context)
- Competitive advantage (Business & Product / Technology)
‍- Easy to copy? Barriers to entry? IP? Hiring capabilities, How many competitors? etc.
- Risk/Reward (ways to manage upside/downside)
- Structured Experimentation (market validation of value proposition/growth hypothesis)
- Financial (realistic assumptions underlying any financial projections)
- Traction & Execution (defined milestones)
- Go-to-market strategy
- How will you or are you acquiring customers?
- Marketing/Sales Channels/Partnerships?

Naturally, the more concrete the plan, the better. Teams that have a proven technology, recruited partners, or even attracted "beta" customers may raise their chances of success. On the other hand, strong early stage ideas that have yet to be launched but have been thought through and tested will be well-received and considered based on their standalone potential and the team's ability to execute. For the applicant/entrepreneur, the chance to learn and the process of defining a strong idea and business model, testing assumptions, and making a compelling pitch about the viability of a new venture will be invaluable.